In this post, we're breaking down the best makeup for women over 50.

One of the many questions I get from older women is how to put makeup on aging skin. Luckily, I know just the best face makeup for women over 50. If you think having fine lines is ruining your look, don't fret because I've figured out makeup application down to a T.

I've written plenty of articles to help women, young and old, feel and look their best. I've even been featured in Women's Health and Reader's Digest.

This list of the best makeup for women over 50 is guaranteed to help you age like fine wine.


Best Makeup Tips for Women Over 50

Age is just a number when you know how to look good in your own skin, with or without fine lines. With the right beauty tips, women over 50 can feel just as confident and beautiful as women in their 20s.

1. Choose the right skincare products.

Looking snatched always starts with good skin, and aging skin requires a different regimen and arsenal to combat wrinkles, dark spots, and dark circles. If you want to get your makeup right, start with proper skin care.

First, make sure that you're using the right cleanser. For older skin, I recommend a low-pH cleanser that won't strip the skin of natural oils and irritate sensitive skin. If you have a dry skin type, choose a facial wash with ingredients like ceramides and glycolic acid. These essential elements prevent pigmentation and dry skin and keep your complexion bright.

It's also important to moisturize daily. Older women have lower levels of hyaluronic acid on their skin compared to women in their 20s. After cleansing and toning, apply a serum and moisturizer with hyaluronic acid. Doing so will help restore your skin's volume and keep wrinkles at bay.

While you're at it, remember to treat yourself with a facial massage using a gua sha or jade roller. Doing so will help sculpt your face and prevent saggy skin.

2. Avoid matte if you can, and create a glowing base.

Using a matte foundation is one of the worst makeup mistakes mature women make. Remember that when applying makeup on mature skin, the goal is to blur texture and hide discoloration. While a matte finish provides good coverage, this kind of formula doesn't really do well on fine lines and wrinkles and can make you look older.

For a perfectly glowing base, use a primer on your face and opt for a liquid or cream foundation with active ingredients such as SPF, antioxidants, and vitamin E. If you want something that feels a little lighter on the skin, you can also use a CC cream or a skin tint with buildable coverage.

Here's a trick- when choosing a shade for your foundation, go for a slightly warmer tone or one to two shades warmer than your natural skin tone to prevent looking washed out.

3. Less is more.

You probably think putting on more makeup is better for concealing any signs of aging, but the opposite is true. Less is more, ladies.

A thick layer of foundation will make your complexion look uneven and cakey. Making your brows heavy, using too much mascara, lining your eyes, and using eyeshadow will only draw more attention to the creases on your eyes. Instead of overdoing your eyes and brows, I recommend using a light brow powder and a light lid primer for a more put-together look.

4. Use a color corrector.

Color correction is an important step in any makeup routine. A yellow or green color corrector is best for concealing redness around your nose, lips, and face.

For blue undertones around the undereye area, use a pink corrector to lighten your dark circles if you have a fair skin tone and a peach corrector if you have a medium skin tone. On the other hand, use an orange corrector for purple or brown discolorations on a dark skin tone.

Remember that applying a color corrector always comes before concealer.

5. Apply blush to the top of the cheekbone.

Applying your brush at the top of your cheekbones does wonders for lifting your face. A liquid or cream blush is best for older skin, and remember to avoid any glitter or sparkle as they only draw more attention to the creases on your face.

When applying blush, a light pop on your cheekbones is enough. Don't forget to blend it well.

6. Use lengthening and volumizing mascaras.

Bigger-looking eyes always look more youthful, and in order to open up your eyes, you need the right mascara. You'd want a mascara that would define and volumize but not clump your lashes.

The trick is to curl your lashes right at the root before applying mascara.

7. Start applying eyeshadow from the outer corner of your eyes and blend inwards.

If you must use an eyeshadow, opt for soft and neutral colors such as gray, taupe, and cream. If you want more definition around your eyes, keep the darker shades toward the outer portion of your eyelids.

8. Avoid thin eyebrows.

Body hair tends to look thinner with age. If your eyebrows look sparse, using brow-defining products will make them appear fuller and more defined.

9. Use a lip color that is my lips-but-better shade.

The older you get, the weaker your facial muscles get. This is why your lips might appear uneven now that you're older.

To balance out your lips, use a lip liner and start by drawing from the four corners of your mouth towards your Cupid's bow and the center of your bottom lip. Apply your lipstick in the same manner. To add shine and definition, you can also put a gloss on top but make sure it's not too thick or heavy.

For the perfect pout, make sure that your lipstick's formula has the right amount of slip and glides on your lips as smoothly as possible.

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3 Things to Remember Before Applying Makeup

Even when you're not an expert makeup artist, you can still look your best by incorporating these beauty hacks that highlight your best features into your beauty routine.

1. Choose a hairstyle that compliments your facial features.

Believe it or not, your chosen hairstyle makes you look younger. That's why choosing a style that compliments your face shape is important. Women with angular features tend to look younger when sporting wavy or curly hair, while women with softer features look great in straight hair with some volumizer to add body.

2. Do your best to maintain a nightly skincare routine.

A regular skincare routine does wonders for your face and body. You don't have to grab top-shelf brands like Clarins. Brands Like Olay, Kiehls, or Avene also work great, especially if you take the time to schedule a daily skincare routine. For the busy woman, simply using the makeup remover, facial cleansers, toner, and moisturizer daily will keep your skin hydrated and refreshed the next day.

3. Find makeup that compliments your skin type and texture.

When it comes to your makeup, remember what skin type it is best for and how it reacts with your natural skin chemistry and texture. With all the makeup brands advertising blemish coverups and pore-minimizing results, it's easy to forget what your skin needs. Some pore-minimizing products may extensively clog pores which can cause oil and debris to get stuck, leading to acne and other irritations. Also, concealers that give you an oil-free look may cause the skin to crack as they absorb the natural oils your face needs to stay plump.

Regardless of your style, always keep your natural beauty in mind and accentuate that with the right style, and you'll feel your best!

6 Makeup Brands for Mature Skin

As you get older, textures and imperfections get more difficult to hide, which is why using the right kind of makeup product is important for older women. If you're planning to overhaul your beauty box or looking for the best makeup foundation for women over 50, these brands are guaranteed to makeup application a breeze.

1. Charlotte Tilbury

Charlotte Tilbury's Beautiful Skin Foundation is formulated with hyaluronic acid that promises to improve your complexion over time. Their formula also provides medium coverage and a natural-looking finish.

2. Clinique

Clinique's Beyond Perfecting Foundation delivers full coverage without the heavy feeling and drying out your skin. It has a natural finish, minimizes large pores, covers dark spots, and comes in 33 shades.

3. Bobbi Brown

Bobbi Brown had always treated makeup like skincare, so it was not surprising when they launched their Intensive Serum Foundation. Its formula is made with active ingredients such as hyaluronic acid and fruit extracts to keep your skin hydrated and moisturized. Their serum foundation is super light on the skin, doesn't cake, and lasts up to 12 hours.

4. Nars

If you're the type who's always out and about, then Nars' Light Reflecting Foundation is for you. It is perfect for blurring imperfections and is formulated to make you look flawless and radiant on camera.

5. Laura Mercier

If you're not a fan of foundation, then you'll love Laura Mercier's tinted moisturizer. It's oil-free, has SPF 20, and has sheer but glowy coverage.

6. Lancome

Lancome's Tient Idole Ultrawear Foundation is perfect for older women with combination skin or oily skin. It lasts up to 25 hours and delivers a dewy and radiant finish.

Celebrities Over 50 You Could Get Makeup Inspiration From

If you need a little inspiration for doing your makeup, these Hollywood celebrities are masters of looking good, even in old age.

Viola Davis

In her interview with Allure magazine, the "How to Get Away with Murder" star said, "I've gotten very good with my makeup, which, let me tell you something, is a revelation," she says. "I was not good with makeup when I was younger."

If Viola can do it, so can you.

Jennifer Aniston

Jennifer Aniston is the master of rocking a no-makeup makeup look and is the epitome of less is more.

Nicole Kidman

Nicole Kidman never seems to age, but her age-defying look is all thanks to her uncomplicated beauty routine. According to her makeup artist, Nicole Kidman is all about sticking to the basics and keeping it natural.

Sarah Jessica Parker

Aside from being the star of Sex and the City, Sarah Jessica Parker is known for her simple and minimalistic makeup. Her favorite look includes a smoky eye, a hint of cream cheek blush, and a sliver of lip gloss.

Jennifer Lopez

Jennifer Lopez is another proof that less is more. She often sports dewy skin, nude lips, and a smoky shadow.

Frequently Asked Questions

If you're still a little confused, here are some more pointers to get you that timeless beauty look.

At what age should I stop wearing makeup?

A wise man once said, "Anyone who keeps the ability to see beauty never grows old," so I say, as long as it makes you beautiful, go for it. Just make sure to remember the beauty tips I told you.

Is it safe to wear makeup every day for mature skin?

Regularly wearing makeup is generally okay as long as you keep your skincare routine consistent and effective. Wearing makeup is only bad when you neglect your skin with proper care, so remember to moisturize, wear sunscreen, and remove your makeup before bed.

How can I take better care of my skin?

Aside from maintaining an effective skincare regimen, taking care of your skin is also about keeping a healthy lifestyle. I know that sounds cliche, but cliches are cliches for a reason. If you don't take care of yourself from the inside, the effects will show on the outside.

Can I use any brand of makeup?

Not all brands are formulated to fit your skin type, so figuring out what's best for you is a trial and error. If you want to know what formula works for you, determine your skin type and choose your face products based on that.

More Interesting Articles To Explore

Accentuate your best features and avoid beauty mistakes by reading these awesome articles.

  1. A bad hair day can ruin an entire look. This article will help you spot a bad haircut when you see one.
  2. Accidentally mess up your DIY bangs? Here's how to fix a bad haircut.
  3. Everyone's raving about the Hailey Bieber nails. Jump on the bandwagon now.


And that is it on this list of the best makeup for women over 50.

Remember, there's no such thing as aging. Only a bad makeup routine. This list of the best makeup for women over 50 proves that age is just a number.